Motorcycles Sales Figures
2019 YTD Road Motorcycle Sales Data
If any cold comfort can be taken in today’s release of the latest motorcycle sales figures for the Australian market it is that, despite the efforts of regulators to make obtaining a motorcycle licence as painful and expensive as possible, it is again the learner legal machines that are propping up the road motorcycle sales volume.
Honda’s affordable CB125E again led the way ahead of Yamaha’s MT-07L. Kawasaki’s Ninja 400 took third place ahead of Yamaha’s YZF-R3 and MT-09.
The chrome is still shining for Harley-Davidson with the big-bore breakout defying the overall negative trend to rank as Australia’s sixth biggest selling road motorcycle and earn the mantle once again as the country’s favourite cruiser style motorcycle.
Next best is the baby cruiser from Honda. The CMX 500 continues to do very well and Honda will be very pleased to have bested Harley’s Street 500 in the sales figures. 330 new CMX 500 machines hit the streets in the first six months of 2019 while in equal eighth with the Honda Grom was the H-D Street 500, that unlikely pairing registering 298 sales apiece while Yamaha’s MT-03LA rounded out the overall road-bike top ten.
Amongst the big-bore boy racer Superbikes Honda topped the charts with the CBR 1000 RR Fireblade by a handy margin. In fact, Fireblade sales almost doubled that of any of the other Japanese litre-bikes. Ducati is making progress with V4 sales while the S 1000 RR also did reasonably well considering that BMW have been waiting a long time for stock of their latest model.
2019 Road Motorcycle Sales
| January – June 2019 compared to January – June 2018 | |||
| Manufacturer | Road | ||
| YTD 2019 | YTD 2018 | % CHAN | |
| Harley Davidson | 2925 | 3629 | -19.4% |
| Yamaha | 2749 | 3014 | -8.8% |
| Honda | 2738 | 3853 | -28.9% |
| Kawasaki | 2012 | 2344 | -14.2% |
| BMW | 1156 | 1367 | -15.4% |
| Suzuki | 1097 | 1327 | -17.3% |
| Triumph | 906 | 1195 | -24.2% |
| KTM | 866 | 794 | 9.1% |
| Ducati | 662 | 738 | -10.3% |
| Indian Motorcycle | 323 | 453 | -28.7% |
| Husqvarna | 109 | 143 | -23.8% |
| Moto Guzzi | 65 | 74 | -12.2% |
| Aprilia | 60 | 111 | -45.9% |
| TOTAL | 15668 | 19042 | -17.7% |
Road Bikes Top Ten Overall
| Top 10 by Category – Road Bikes | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | CB125E | 569 | 637 | -10.7% |
| Yamaha | MT07L | 525 | 504 | 4.2% |
| Kawasaki | NINJA 400 | 488 | 443 | 10.2% |
| Yamaha | YZF-R3A | 471 | 445 | 5.8% |
| Yamaha | MT-09 | 395 | 384 | 2.9% |
| Harley Davidson | FXBRS | 383 | 384 | -0.3% |
| Honda | CMX500 | 330 | 350 | -5.7% |
| Harley Davidson | XG500 | 298 | 466 | -36.1% |
| Honda | GROM | 298 | 355 | -16.1% |
| Yamaha | MT03LA | 292 | 376 | -22.3% |
Learner Approved Motorcycle Sales
| Top 10 by Category – LAMS Approved | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Yamaha | WR450F | 671 | 620 | 8.2% |
| Honda | CB125E | 569 | 637 | -10.7% |
| Yamaha | MT07L | 525 | 504 | 4.2% |
| Honda | NSC110 | 496 | 238 | 108.4% |
| Kawasaki | NINJA 400 | 488 | 443 | 10.2% |
| Yamaha | YZF-R3A | 471 | 445 | 5.8% |
| Suzuki | DR-Z400E | 350 | 435 | -19.5% |
| KTM | 300EXC | 344 | 519 | -33.7% |
| Suzuki | ADDRESS | 342 | 203 | 68.5% |
| Honda | CMX500 | 330 | 350 | -5.7% |
Adventure-Touring Motorcycle Sales
| Top 10 by Category – Adventure Touring | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Suzuki | DR650SE | 229 | 274 | -16.4% |
| BMW | R 1250 GS Adventure | 194 | 0 | 100% |
| Honda | Africa Twin | 176 | 318 | -44.7% |
| KTM | 790 Adventure R | 169 | 0 | 100% |
| BMW | R 1250 GS | 155 | 0 | 100% |
| Honda | CB500XA | 141 | 111 | 27.0% |
| Suzuki | DL650 | 116 | 109 | 6.4% |
| Kawasaki | KLR650 | 112 | 137 | -18.2% |
| BMW | G 310 GS | 108 | 112 | -3.6% |
| KTM | 690 Enduro | 92 | 88 | 4.5% |
Cruiser Motorcycle Sales
| Top 10 by Category – Cruiser | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Harley Davidson | FXBRS | 383 | 384 | -0.3% |
| Honda | CMX500 | 330 | 350 | -5.7% |
| Harley Davidson | XG500 | 298 | 466 | -36.1% |
| Kawasaki | Vulcan S | 268 | 378 | -29.1% |
| Harley Davidson | FLFBS | 235 | 222 | 5.9% |
| Yamaha | XVS650/A | 231 | 226 | 2.2% |
| Harley Davidson | FLSB | 195 | 168 | 16.1% |
| Indian Motorcycle | Scout | 178 | 258 | -31.0% |
| Harley Davidson | FXBB | 132 | 240 | -45.0% |
| Harley Davidson | FXFBS | 95 | 137 | -30.7% |
Nakedbike Motorcycle Sales
| Top 10 by Category – Naked | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | CB125E | 569 | 637 | -10.7% |
| Yamaha | MT07L | 525 | 504 | 4.2% |
| Yamaha | MT-09 | 395 | 384 | 2.9% |
| Honda | GROM | 298 | 355 | -16.1% |
| Yamaha | MT03LA | 292 | 376 | -22.3% |
| Kawasaki | Z900RS | 167 | 246 | -32.1% |
| Yamaha | XSR700LA | 152 | 152 | 0.0% |
| KTM | 390DUKE | 139 | 156 | -10.9% |
| Honda | CB300R | 114 | 22 | 418.2% |
| Yamaha | MT10 | 108 | 131 | -17.6% |
Sport-Touring Motorcycle Sales
| Top 10 by Category – Sport Touring | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Yamaha | YZF-R3A | 471 | 445 | 5.8% |
| Kawasaki | Ninja 650L | 141 | 161 | -12.4% |
| Yamaha | MT09TRA | 99 | 65 | 52.3% |
| Suzuki | GSX-S125 | 87 | 76 | 14.5% |
| Kawasaki | VERSYS-X 300 | 69 | 73 | -5.5% |
| Honda | CBR650FL | 63 | 181 | -65.2% |
| Yamaha | MT07TRL | 57 | 37 | 54.1% |
| Kawasaki | Ninja 1000 | 54 | 75 | -28.0% |
| BMW | S 1000 XR | 53 | 69 | -23.2% |
| Suzuki | GSX-R125 | 52 | 41 | 26.8% |
Touring Motorcycle Sales
| Top 10 by Category – Touring | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Harley Davidson | FLHXS | 177 | 122 | 45.1% |
| Harley Davidson | FLHTK | 101 | 69 | 46.4% |
| Harley Davidson | FLTRXS | 86 | 46 | 87.0% |
| Harley Davidson | FLHRXS | 69 | 70 | -1.4% |
| Harley Davidson | FLHTCUTG | 65 | 65 | 0.0% |
| Indian Motorcycle | Chieftain | 53 | 36 | 47.2% |
| Yamaha | FJR1300 | 50 | 50 | 0.0% |
| Harley Davidson | FLHXSE | 45 | 40 | 12.5% |
| BMW | R 1250 RT | 43 | 0 | 100% |
| Harley Davidson | FLHX | 41 | 60 | -31.7% |
Supersport Motorcycle Sales
| Top 10 by Category – Super Sport | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Kawasaki | NINJA 400 | 488 | 443 | 10.2% |
| Honda | CBR500R | 222 | 310 | -28.4% |
| Honda | CBR650R | 138 | 0 | 100% |
| Honda | CBR1000RR | 112 | 65 | 72.3% |
| Ducati | Superbike | 102 | 0 | 100% |
| KTM | RC390 | 81 | 125 | -35.2% |
| BMW | S 1000 RR | 75 | 108 | -30.6% |
| Suzuki | GSX-R750 | 69 | 80 | -13.8% |
| Yamaha | YZF-R1 | 68 | 73 | -6.8% |
| Suzuki | GSX-R1000 | 62 | 62 | 0.0% |
Scooter Sales Figures
Honda’s NSC110 is smashing it in the scooter market and along with Suzuki’s Address this pairing along are taking a hefty slice of the overall scooter sales in Australia.
Vespa continues to do pretty well while Yamaha’s new XMAX 300 is starting to grow in popularity.
It is so pleasing to see that Australian consumers have now almost completely shunned the cheap and nasty no-name shite that once sold in good numbers in this space, but now thankfully have died a natural death.
Honda has now established themselves as the clear market leader in scooter sales.
2019 Scooter Sales
| January – June 2019 compared to January – June 2018 | |||
| Manufacturer | Scooter | ||
| YTD 2019 | YTD 2018 | % CHAN | |
| Honda | 969 | 557 | 74.0% |
| Vespa | 379 | 434 | -12.7% |
| Piaggio | 375 | 498 | -24.7% |
| Suzuki | 375 | 252 | 48.8% |
| Yamaha | 261 | 236 | 10.6% |
| BMW | 82 | 28 | 192.9% |
| Aprilia | 44 | 86 | -48.8% |
| TOTAL | 2485 | 2091 | 18.8% |
Scooter Sales
| Top 10 by Category – Scooters | ||||
| January – June 2019 compared to January – June 2018 | ||||
| Manufacturer | Model | Total | ||
| YTD 2019 | YTD 2018 | % CHAN | ||
| Honda | NSC110 | 496 | 238 | 108.4% |
| Suzuki | ADDRESS | 342 | 203 | 68.5% |
| Vespa | GTS 300 | 188 | 196 | -4.1% |
| Honda | MW110 | 167 | 89 | 87.6% |
| Piaggio | Fly 150 | 156 | 184 | -15.2% |
| Honda | WW150 | 154 | 135 | 14.1% |
| Yamaha | XMAX300 | 110 | 68 | 61.8% |
| Vespa | PRIMAVERA 150 | 110 | 103 | 6.8% |
| Yamaha | GPD150A | 69 | 60 | 15.0% |
| Piaggio | Medley 150 | 67 | 54 | 24.1% |
