ASBK sets record TV figures for 2016 season
The 2016 Yamaha Motor Finance Australian Superbike Championship presented by Motul Pirelli has concluded in great stead with promising television numbers leading in to the 2017 season.
This year has seen the ASBK broadcast to thousands of fans on free to air 7mate, as well as Foxtel’s Fox Sport 5 channel, and trialled a live stream at the grand finale round at Winton Motor Raceway, where over 11,000 people tuned in to catch all the action.
On 7mate viewing numbers averaged 79,000 people tuning in per round, equalling a whopping 478,000 views over the entire 7mate broadcast for the year. With seven hours of television content run on free to air 7mate, it was by far ASBK’s biggest and most successful avenue of television this year.
The Australian Superbike Championship throughout the six rounds was also broadcast on Fox Sport 5 featuring a two-hour special per round. Total views over the season topped 225,000 people, discounting commercial Foxtel subscribers.
Improving on the 2015 figures, television editorial content featured mostly on Prime 7 throughout multiple states highlighted both individual and Championship achievements.
Not only did television figures grow throughout the 2016 season, but also on social media, where figures collectively reaching over 20,000 people per round on Facebook, Twitter and Instagram.
2016 also saw ASBK release over 2,500 press releases reaching both the Australian Superbike fan base as well as the Motorcycling Australia data base consisting of over 110,000 members.
This was coupled with a radio package, advertising on well-known broadcast networks including Austero and 4AK and 4WK.
The Australian Superbike Championship is also impressed with the number of Councils, newspapers and State tourism organisations that have supported the Championship through each State over the course of the six rounds.
Looking toward 2017 the Australian Superbike Championship is looking to increase their media package by providing more editorial content to radio, television stations as well as implementing a new and improved social media campaign.
