Road Motorcycle Sales Figures
Australian Q1 2018
Across the industry segments of ATV, Scooter, Off-Road and Road, it was the decline in the road motorcycle category that was most significant at 2.6 per cent. Within this category, Honda climbed to market leadership with a 21.5 per cent share and actually increased their road bike sales by 6.8 per cent.
In stark contrast, Harley-Davidson, the clear leader in the Australian roadbike market across recent years, has taken a hefty 19.9 per cent hit to their sales. Thus H-D have slipped to become the second biggest selling roadbike brand, but still hold a significant 18.9 per cent share of the Australian roadbike market.
Yamaha, like Honda, have had a better start to 2018 than 2017. Yamaha roadbike sales were up 6 per cent for a total of 1543. The YZF-R3 is doing well as is the MT triumvirate led by the MT-07 ahead of the MT-09 and MT-03.
Kawasaki remain the fourth biggest road bike brand with a 7.7 per cent improvement on 2017 amounting to 1182 road bike sales. The Ninja 400 is off to a strong debut
BMW are next best with their 656 road bike sales 6.1 per cent better than this time last year. R 1200 GS sales are going along fairly well while the G 310 GS has made an impact on debut, as has the G 310 R. In fact those new small capacity BMW machines really were the backbone of BMW’s results.
Suzuki also were in positive territory, 2.3 per cent better off than 2017 with 629 sales. The long running DR650 and DR-Z400E machines along with the updatede DL650 all performing strongly for Suzuki.
Triumph slipped by 8.5 per cent but still recorded 602 sales for seventh overall with the Tiger 800 still tiggling along well.
KTM moved past Ducati in road bike sales figures for what I believe is the first time for the Austrian brand. KTM are up 16.4 per cent on 2017 with 384 of the Team Orange machines hitting Australian roads during the first quarter of 2018.
Ducati contracted 15.8 per cent to register 347 sales thus far in 2018. With sales of Ducati sportsbikes fairly decent it seems that the other areas of the Ducati inventory are suffering a little this year.
Indian Motorcycles continue to grow and 2018 has seen a good start to the year for the brand. 227 sales equates to a 47.4 per cent improvement over their start to 2017. For every eight Harleys bought so far in 2018, someone has chosen to take home an Indian instead.
Aprilia picked up off what was a low base during the change over period between importers and the same goes for Moto Guzzi.
Continue on down the page for the top ten selling motorcycles across their various sub-categories within the road bike sales charts. Bare in mind, we do not make up the categories or select the motorcycles that are in those categories.
| Â Manufacturer | Total Road | ||
| YTD 2018 | YTD 2017 | % CHAN | |
| Honda | 2076 | 1943 | 6.8% |
| Harley Davidson | 1812 | 2261 | -19.9% |
| Yamaha | 1543 | 1455 | 6.0% |
| Kawasaki | 1182 | 1097 | 7.7% |
| BMW | 656 | 618 | 6.1% |
| Suzuki | 629 | 615 | 2.3% |
| Triumph | 602 | 658 | -8.5% |
| KTM | 384 | 330 | 16.4% |
| Ducati | 347 | 412 | -15.8% |
| Indian Motorcycle | 227 | 154 | 47.4% |
| Husqvarna | 71 | 65 | 9.2% |
| Aprilia | 64 | 19 | 236.8% |
| Moto Guzzi | 40 | 29 | 37.9% |
| Victory Motorcycle | 15 | 95 | -84.2% |
| Other | Â 0 | 143 | = |
| Hyosung | Â 0 | 9 | = |
| TOTAL | 9648 | 9903 | -2.6% |
Road Motorcycles by Model
| Top 10 by Category – Road Bikes | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Honda | CB125E | 432 | 140 | 208.6% |
| Honda | NBC110 | 362 | 527 | -31.3% |
| Yamaha | YZF-R3A | 286 | 279 | 2.5% |
| Harley Davidson | XG500 | 236 | 322 | -26.7% |
| Yamaha | MT07L | 233 | 250 | -6.8% |
| Yamaha | MT-09 | 210 | 219 | -4.1% |
| Harley Davidson | FXBRS | 208 | 0 | 100% |
| Yamaha | MT03LA | 202 | 127 | 59.1% |
| Honda | GROM | 193 | 294 | -34.4% |
| Kawasaki | Ninja 300 | 193 | 268 | -28.0% |
Adventure Motorcycle Sales by Model
| Top 10 by Category – Adventure Touring | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Suzuki | DR650SE | 139 | 139 | 0.0% |
| Honda | CRF1000 | 100 | 191 | -47.6% |
| BMW | R 1200 GS Adventure | 93 | 92 | 1.1% |
| Kawasaki | KLR650 | 79 | 73 | 8.2% |
| BMW | G 310 GS | 66 | 0 | |
| Suzuki | DL650 | 60 | 28 | 114.3% |
| Triumph | Tiger 800 XC | 60 | 40 | 50.0% |
| Triumph | Tiger 800 | 56 | 25 | 124.0% |
| KTM | 1090ADVR | 54 | 0 | |
| Honda | CB500XA | 53 | 74 | -28.4% |
Cruiser Motorcycle Sales by Model
| Top 10 by Category – Cruiser | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Harley Davidson | XG500 | 236 | 322 | -26.7% |
| Harley Davidson | FXBRS | 208 | 0 | |
| Honda | CMX500 | 192 | 0 | |
| Kawasaki | Vulcan S | 168 | 148 | 13.5% |
| Indian Motorcycle | Scout | 147 | 63 | 133.3% |
| Harley Davidson | FLFBS | 107 | 0 | |
| Yamaha | XVS650/A | 94 | 83 | 13.3% |
| Harley Davidson | FXBB | 84 | 0 | |
| Harley Davidson | XL883N | 70 | 68 | 2.9% |
| Harley Davidson | FLSB | 68 | 0 | |
Naked Motorcycle Sales by Model
| Top 10 by Category – Naked | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Honda | CB125E | 432 | 140 | 208.6% |
| Yamaha | MT07L | 233 | 250 | -6.8% |
| Yamaha | MT-09 | 210 | 219 | -4.1% |
| Yamaha | MT03LA | 202 | 127 | 59.1% |
| Honda | GROM | 193 | 294 | -34.4% |
| Kawasaki | Z900RS | 126 | 0 | |
| Honda | CB300F | 96 | 51 | 88.2% |
| BMW | G 310 R | 88 | 0 | 100% |
| Yamaha | XSR700LA | 77 | 46 | 67.4% |
| Yamaha | MT10 | 74 | 77 | -3.9% |
Sport Touring Motorcycle Sales by Model
| Top 10 by Category – Sport Touring | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Yamaha | YZF-R3A | 286 | 279 | 2.5% |
| Kawasaki | Ninja 300 | 193 | 268 | -28.0% |
| Honda | CBR650FL | 69 | 74 | -6.8% |
| KTM | RC390 | 58 | 92 | -37.0% |
| Kawasaki | Ninja 650L | 49 | 131 | -62.6% |
| Kawasaki | Ninja 1000 | 43 | 46 | -6.5% |
| Kawasaki | VERSYS-X 300 | 42 | 5 | 740.0% |
| Suzuki | GSX250R | 40 | 0 | |
| Yamaha | MT09TRA | 31 | 40 | -22.5% |
| BMW | S 1000 XR | 26 | 29 | -10.3% |
Supersport Motorcycle Sales by Model
| Top 10 by Category – Super Sport | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Honda | CBR500R | 186 | 221 | -15.8% |
| Honda | CBR300R | 151 | 131 | 15.3% |
| Kawasaki | NINJA 400 | 139 | 0 | |
| Ducati | Superbike | 55 | 0 | |
| BMW | S 1000 RR | 42 | 78 | -46.2% |
| Ducati | 1299 Panigale | 41 | 36 | 13.9% |
| Honda | CBR1000RR | 35 | 49 | -28.6% |
| Yamaha | YZF-R1 | 32 | 41 | -22.0% |
| Suzuki | GSX-R1000 | 31 | 48 | -35.4% |
| Ducati | SUPERSPORT | 30 | 0 | |
 Touring Motorcycle Sales by Model
| Top 10 by Category – Touring | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Harley Davidson | FLHXS | 54 | 101 | -46.5% |
| BMW | R 1200 RT | 47 | 32 | 46.9% |
| Harley Davidson | FLHRXS | 37 | 0 | |
| Harley Davidson | FLHTCUTG | 36 | 0 | |
| Harley Davidson | FLHTK | 34 | 63 | -46.0% |
| Harley Davidson | FLHX | 33 | 0 | |
| Harley Davidson | FLHXSE | 23 | 0 | |
| Harley Davidson | FLTRXS | 21 | 38 | -44.7% |
| Harley Davidson | FLHR | 21 | 46 | -54.3% |
| Indian Motorcycle | Roadmaster | 20 | 20 | 0.0% |
LAMS Motorcycle Sales by Model (Learner)
The LAMS chart also includes a couple of road legal off-road motorcycles in the KTM 300 EXC and Suzuki DR-Z400E.
| Top 10 by Category – LAMS Approved | ||||
| January – March 2018 compared to January – March 2017 | ||||
| Manufacturer | Model | Total | ||
| YTD 2018 | YTD 2017 | % CHAN | ||
| Honda | CB125E | 432 | 140 | 208.6% |
| Honda | NBC110 | 362 | 527 | -31.3% |
| KTM | 300EXC | 325 | 173 | 87.9% |
| Yamaha | YZF-R3A | 286 | 279 | 2.5% |
| Harley Davidson | XG500 | 236 | 322 | -26.7% |
| Yamaha | MT07L | 233 | 250 | -6.8% |
| Suzuki | DR-Z400E | 220 | 223 | -1.3% |
| Yamaha | MT03LA | 202 | 127 | 59.1% |
| Honda | GROM | 193 | 294 | -34.4% |
| Kawasaki | Ninja 300 | 193 | 268 | -28.0% |
