H-D acquire StaCyc
Harley-Davidson announced overnight that they have acquired StaCyc, Inc., a producer of battery powered two-wheelers designed for kids.
StaCyc entered the market in 2016 and currently designs, markets and sells their EDRIVE models for kids, with an MSRP range of $649 to $699 in the US.
StaCyc Edrives are sold in the U.S. through powersports dealerships, including 29 Harley-Davidson dealerships, online and in specialty bicycle retailers.
H-D Senior VP of Marketing and Brand, Heather Malenshek
“We’re thrilled to have StaCyc become part of the Harley-Davidson family. The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.
We’ve said previously that we believe electric vehicles are where global mobility is headed and they hold great appeal for existing riders as well as opportunity to build new riders. As we lead in the electrification of motorcycling, we’re demonstrating our commitment by delivering a full range of electric products for a vast audience who will be inspired to imagine and discover what is possible from HarleyDavidson.”
Harley-Davidson previously announced plans for future lightweight and middleweight electric motorcycles at various price points starting in 2021. The StaCyc electric two-wheelers will provide an entry point for the youngest riders to enjoy riding.
As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16-inch models will be sold through select Harley-Davidson dealers. The branded products will be available in the U.S. in the third quarter of 2019. It is unclear when, or if, they will be available in Australia.
Ryan Ragland, Founder of StaCyc
“After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned. The
opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”
