After closing 2013 with a sales increase of 20%, the first three months of 2014 saw MV Agusta achieve further significant growth: sales are up by 22% compared to the same quarter of the previous year, thus confirming the success of the new strategy of expanding and differentiating the model range.
New motorcycle registrations in Italy have also taken off, with MV Agusta taking a market share of over 10%. Growth is being driven by the new Rivale 800 and Brutale 800 Dragster models, as their sales performance continues to outstrip expectations.
MV Agusta’s President, Giovanni Castiglioni, commented on this positive sales trend: “I’m extremely satisfied with the results of the first quarter and the sales performance, especially as regards the Rivale 800 and the new Brutale 800 Dragster.
“I’m confident that the second quarter will see a continuation of this trend of increased sales.
“Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group. No such negotiations are taking place, nor have they ever done so.
“My goal is to ensure MV Agusta maintains significant levels of growth while remaining a family business that draws on the incredible passion my father passed on to me and my collaborators; it is a passion that still inspires us to design and build genuine two-wheeled gems”.
MV Agusta Imports Pty Ltd, the official Australian distributor for the brand, reported to MCNews.com.au that they have retailed 64 new motorcycles in the most recent Dec-Jan-Feb period.
