Motorcycles Sales Figures

2019 YTD Australia Motorcycle Sales Data Q3 YTD

The Road segment fell by over 13 per cent in the first nine-months of 2019 in comparison to the first three-quarters of 2018.

This comes on the back of 7.5 per cent fall from 2017 to 2018 in those respective Q3 figures, and an even greater 14.9 per cent retraction in road-bike sales between Q1-Q3 2017 compared to 2016.

During the first three-quarters of 2016, 34,829 new road-bikes were sold in Australia. During the same period this year only 23,620 new bikes hit the road. 

Despite taking an 11.1 per cent hit in comparison to 2018, Harley-Davidson still leads the road-bike market with more than 19 per cent of the road motorcycle sales.

Honda and Yamaha both had just under 17 per cent shares of the market. Kawasaki next best followd by BMW, which moved past Suzuki to take fifth on the road bike brand rankings. 

KTM was the only brand to experience any significant growth this year and moved past Triumph to be Australia’s seventh most popular road-bike brand. The debut of KTM’s long awaited new 790 Adventure R was key to KTM’s success, the new bike dominating the adventure-touring category with 354 sales. 

Ducati and Indian rounded out the top ten brands. 

Honda’s CB125E had the most registrations over the first three-quarters of 2019 to pip Kawasaki’s Ninja 400 from top spot.  

Yamaha’s MT-07 and YZF-R3 pairing were outright third and fourth ahead of Harley’s breakout. 

2019 Road Motorcycle Sales Q3 YTD (Brands)

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Scooter Sales Figures Q3 YTD

Across the industry segments, Scooters defied the market trend, with a 14.5 per cent climb in sales during the first three quarters.

Honda’s huge strides forward in the scooter segment means that Big Red now holds a 39.9 per cent share of the scooter market, followed by Vespa with 14.8 per cent and big improver Suzuki has now captured 14.4 per cent of the scooter market. 

2019 Scooter Sales (Brands) Q3 YTD

Scooter Sales (Models) Q3 YTD

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.