BMW Motorrad Heritage collection announced for 2020
BMW Motorrad have announced they will be expanding their involvement in the Heritage segment and launching its own Ride & Style” collection on the market for the first time in 2020. The BMW Motorrad Heritage Collection 2020 features a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots. This move is no doubt timed to coincide with and capitalise on BMW’s new entries into the cruiser market.
Inspired by timeless classics and BMW Motorrad icons and details, the new Heritage Collection aims to combine traditional style with the best of what contemporary and authentic motorcycle lifestyle clothing has to offer. All the materials and textiles used will also be robust and long-lasting and fulfil the highest standards of safety and functionality, as riders have come to expect from BMW gear.
The famous colour identity of the early classic motorcycles – bold black metal parts adorned with the fine white decorative lines, the so-called Twin Stripes – will be heavily reflected throughout the entire collection. The original branding and the BMW metal emblem are also incorporated in the design. The copper-coloured details and visual accents displayed in these garments hark back to the materials used in classic BMW motorcycles. The new collection celebrates the history of BMW Motorrad and its longlasting passion for motorcycling.
The history of BMW Motorrad dates back to 1923, while the first BMW motorcycle to go into production was the R32 – naturally equipped with an air-cooled, two-cylinder flat-twin boxer engine. Fast forward to 1978 and BMW Motorrad became a pioneer in a completely new area, as one of the first serial-production manufacturers in the world to introduce its own rider equipment range.
The Heritage segment was established with the market launch of the BMW R nineT in 2014 and has since become an important segment of the BMW Motorrad brand. In the coming year, the segment is set to expand into fully new dimensions. BMW Motorrad has also announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the Cruiser segment.
The BMW Motorrad Heritage Collection will be available from January 2020. In addition to this collection, all other new BMW Motorrad Rider Equipment products will be presented, as always, at the EICMA 2019 motorshow in Milan.
