Road bike sales up; Scooters down; Honda #1; KTM big mover

Australians purchased 53,396 new motorcycles, all-terrain vehicles (ATVs) and scooters in the first half of 2014, with road motorcycle purchases making up 40.6 per cent of these sales.

While sales in the road motorcycle segment were up 2.2 per cent, total motorcycle, ATV and scooter sales were down 0.5 per cent compared to the same period in 2013.

Releasing the half-year motorcycle sales figures, the FCAI said Honda was the leading volume manufacturer for the period 1 January to 30 June 2014, with 12,212 sales. Honda was followed by Yamaha with 9,034 sales, Kawasaki with 5,341 and Suzuki with 4,758.

Honda also led the volume race in the road motorcycle market, selling 19.7 per cent (4,269) of the total 21,672 road motorcycles sold. Honda was followed closely by Harley-Davidson with 18.4 per cent (3,985) of sales. Kawasaki came in third, selling 13.4 per cent (2,914), almost half of which were Kawasaki Ninja 300 machines, Australia’s top selling motorcycle outside of the Honda CT110X use by Australia Post.

Honda Motorcycles’ General Manager, Peter Singleton; “We’re delighted to remain the number one brand in Australia,” Mr Singleton said.

“By creating products wanted by customers, and offering outstanding value through our dealer network, our brand continues to grow.

“With the CBR300R just around the corner, halo models like the new Valkyrie, an all-new range of Side-by-Side’s (SXS) and big changes to the CRF Motocross models, we’re confident that sales success for the remainder of 2014 is assured,” Mr Singleton said.

In the road motorcycle segment, KTM sales increased by 109 per cent thanks to the arrival of the new 390 Duke and strong sales of the 1190 Adventure models.

BMW are up by 42.8 per cent with strong performance from the new R 1200 GS and R 1200 GS Adventure models.

Yamaha road sales were up by 28.9 per cent with the new MT-09 a strong seller for the brand.

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In the 2014 January to June period, off-road motorcycles represented 31.7 per cent of the total motorcycle, ATV and scooter market. The 16,903 total sales represent a decrease of 1.7 per cent on January to June 2013 figures.

Yamaha was the leading brand in the off-road motorcycle market, selling 27.1 per cent (4,579) of the 16,903 off-road motorcycles sold. Yamaha was closely followed by Honda with 26.9 per cent (4,541) of sales and KTM with 15.3 per cent (2,587).

ATV sales increased 2.9 per cent compared to the same period in 2013, with 298 more units sold. Honda regained its position as the largest selling ATV manufacturer, selling 26.8 per cent (2,877) of the 10,721 ATVs sold. Honda was followed by Polaris with 22.9 per cent (2,456) of the ATV market, and Yamaha with 16.6 per cent (1,783).

The popularity of scooters continues to decline with overall scooter sales down 15.4 per cent in the first half of 2014, compared to the same period in 2013. Piaggio was the top seller in the scooter market, selling 16.4 per cent (673) of the total 4,100 scooters sold between January and June 2014. Vespa came in second with 14.2 per cent (583) of sales and Honda came in in third with 12.8 per cent (525).

Brand Ranking by Overall Volume (Motorcycle/Scooter/ATV)

1. Honda 12,212 (-0.3%)
2. Yamaha 9034 (+0.2%)
3. Kawasaki 5341 (-8.1%)
4. Suzuki 4758 (-14.7%)
5. Harley-Davidson 3985 (+2.4%)
6. KTM 3446 (+12.7%)
7. Polaris 2456 (+40.8%)
8. BMW 1453 (+38.8%)
9. Triumph 1344 (-2.4%)
10. CF Moto 1065 (-14.3%)
11. Husqvarna 1018 (+6%)
12. Ducati 914 (+8.3%)
13. BRP 798 (+1.7%)
14. Piaggio 673 (-11.8%)
15. Kymco 576 (-7.5%)
16. Aprilia 503 (+1.4%)
17. Hyosung 401 (-12.1%)
18. Husaberg 308 (-30.8%)
19. TGB 290 (-45.6%)
20. MCI 246 (-39.4%)

Brands Ranked by Road Motorcycle Sales Only

1. Honda 4269 (+2.2%)
2. Harley-Davidson 3985 (+2.4%)
3. Kawasaki 2914 (-21.1%)
4. Yamaha 2508 (+28.9%)
5. Suzuki 1537 (-20.2%)
6. BMW 1411 (+42.8%)
7. Triumph 1344 (-2.4%)
8. Ducati 914 (+8.3%)
9. KTM 859 (+109%)
10. Hyosung 401 (-12.1%)
11. CF Moto 259 (-35.4%)
12. Victory 223 (-14.6%)
13. Aprilia 187 (+25.5%)
14. Indian 174 (new)
15. Moto Guzzi 148 (+19.4%)

Brands by Off-Road Motorcycle Sales Only

1. Yamaha 4579 (-3%)
2. Honda 4541 (+5.2%)
3. KTM 2587 (-2%)
4. Suzuki 2057 (-17.6%)
5. Kawasaki 1850 (+12.5%)
6. Husqvarna 918 (+8.3%)
7. Husaberg 308 (-30.8%)

Top Ten Selling Motorcycles (All categories)

1. Honda CT110X 1486 (+88.1%)
2. Kawasaki Ninja 300 1442 (-24%)
3. Honda CBR500R 1049 (+86%)
4. Honda CRF50F 1038 (+32.7%)
5. Yamaha WR450F 783 (-1.5%)
6. Yamaha TT-R50 650 (+7.1%)
7. Harley-Davidson FXSB 596 (+338.2%)
8. Yamaha YZ250F 594 (+59.7%)
9. Honda CRF110F 501 (-21.5%)
10. Yamaha YZ450F 487 (+20%)

Top Ten Selling Road Motorcycles

1. Honda CT110X 1486 (+88.1%)
2. Kawasaki Ninja 300 1442 (-24%)
3. Honda CBR500R 1049 (+86%)
4. Harley-Davidson FXSB 596 (+338.2%)
5. Yamaha XVS650 452 (-13.4%)
6. Yamaha MT-09 434 (new)
7. Honda CB125E 387 (-42.9%)
8. KTM 390 Duke 382 (New)
9. Harley-Davidson FXDB 353 (+39%)
10. Yamaha YZF-R15 346 (+3.9%)

Top Ten Selling Cruiser Motorcycles

1. Harley-Davidson FXSB 596 (+338.2%)
2. Yamaha XVS650 452 (-13.4%)
3. Harley-Davidson FXDB 353 (+39%)
4. Harley-Davidson FXDF 270 (-26.6%)
5. Harley-Davidson VRSCDX 245 (-6.1%)
6. Harley-Davidson FXDWG 209 (-33.7%)
7. Harley-Davidson FLSTF 183 (-33.2%)
8. Harley-Davidson XL883N 176 (-18.9%)
9. Harley-Davidson FXST 175 (-46.3%)
10. Harley-Davidson FXSBSE 173 (+35.2%)

Top Ten Sports Touring Motorcycles

1. Kawasaki Ninja 300 1442 (-24%) [I know, hardly a sports-tourer but it is put in this category)
2. Kawasaki Ninja 650R 231 (new)
3. Yamaha FZ6R 136 (-17.1%)
4. Kawasaki Ninja 1000 (96 (+29.7%)
5. Suzuki GSX1300R 85 (+23.2%)
6. Suzuki GS500F 73 (-51.3%)
7. Honda VFR800 67 (-11.8%)
8. Triumph Spring GT 61 (+32.6%)
9. Kawasaki Versys 50 (-27.5%)
10. Kawasaki Ninja 650RL 48 (-88.9%)

Top Ten Adventure Touring Motorcycles

1. Kawasaki KLR650 222 (+3.7%)
2. Honda CB500XA 198 (+330.4%)
3. BMW R 1200 GS 195 (+11.4%)
4. Suzuki DL1000 169 (+838.9%)
5. Suzuki DL650A 157 (+26.6%)
6. BMW R 1200 GS Adventure 152 (+92.4%)
7. BMW F 800 GS 102 (-8.9%)
8. KTM 1190 Adventure R 102 (+466.7%)
9. BMW G 650 GS 90 (+16.9%)
10. BMW F 700 GS 89 (+0%)

Top Ten Naked Motorcycle

1. Yamaha MT-09 434 (New)
2. KTM 390 Duke 382 (New)
3. Honda CB500FA 194 (+39.6%)
4. Ducati M659 182 (+11%)
5. Triumph Street Triple 166 (-22.8%)
6. KTM 1290 Superduke 152 (new)
7. Kawasaki ER-6nL 125 (-27.7%)
8. Kawasaki Z1000 114 (+70.1%)
9. BMW RnineT 108 (New)
10. Triumph Bonne T100 106 (+26.2%)

Top Ten Supersport Motorcycles

1. Honda CBR500R 1049 (+86%) [Hardly a Supersport but then Hyosung GT650R also in here)
2. Honda CBR1000RR 168 (-38.2%)
3. Suzuki GSX-R1000 157 (+1.9%)
4. Ducati 899 Panigale 150 (new)
5. Triumph Daytona 675 131 (+35.1%)
6. Kawasaki Ninja ZX14 126 (+18.9%)
7. BMW S 1000 RR 117 (+9.3%)
8. Hyosung GT650R 115 (-31.5%)
9. Ducati 1199 Panigale 103 (-33.1%)
10. Yamaha YZF-R1 101 (-34%)

Top Ten Off-Road Motorcycles

1. Honda CRF50F 1038 (+32.7%)
2. Yamaha WR450F 783 (-1.5%)
3. Yamaha TT-R50 650 +&.1%)
4. Yamaha YZ250F 594 (+59.7%)
5. Honda CRF110F 501 (-21.5%)
6. Yamaha YZ450F 487 (+20%)
7. Yamaha PW50 463 (+9.7%)
8. Honda CRF450R 456 (-25.1%)
9. Honda CRF250R 452 (+28.8%)
10. Suzuki DR-Z400E 450 (-9.6%)

Top Ten Selling Enduro Motorcycles

1. Yamaha WR450F 783 (-1.5%)
2. Suzuki DR-Z400E 450 (-9.6%)
3. KTM 350 EXCF 280 (-2.4%)
4. KTM 500 EXC 244 (-12.5%)
5. KTM 300 EXC 199 (+4.7%)
6. KTM 450 EXC 186 (-1.1%)
7. Yamaha WR250R 123 (+310%)
8. Honda CRF450X 119 (-3.3%)
9. Husaberg FE501 112 (-2.6%)
10. Husqvarna TE300 108 (new)

Top Ten Selling Motocross Models

1. Yamaha YZ250F 594 (+59.7%)
2. Yamaha YZ450F 487 (+20%)
3. Honda CRF450R 456 (-25.1%)
4. Honda CRF250R 452 (+28.8%)
5. Kawasaki KX250F 429 (-10.4%)
6. Kawasaki KX450F 383 (+16.8%)
7. KTM 50SX 297 (+6.8%)
8. Suzuki RM-Z450 238 (-3.6%)
9. Suzuki RM-Z250 231 (-26.7%)
10. KTM 450SX 222 (+15%)