Harley-Davidson E-Bike concepts

Alongside the further details announced on the LiveWire model overnight, Harley-Davidson also revealed two new concepts in its next generation of two-wheeled transportation at the Consumer Electronics Show (CES) in Las Vegas.

These two concepts are a nod towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped up in evocative styling and design.

While I don’t think either of these designs really pushes any boundaries visually, I do see this as a justified attempt for the brand to gradually align itself to the kimchi & kale generation.

Kudos to Harley for becoming a little more environmentally and socially aware as they look towards a future of trying to win new young customers on to their iconic brand.