Husaberg sign off the end of an era
The last new ‘bergs have left the warehouse, the factory racing team has completed its final year’s schedule, and now Husaberg Australia’s Director Jeff Leisk has spoken warmly on the end of an era, with the winding down of Husaberg Australia.
The brand began in 1988, when two Swedish engineers working out of a woodshed at Lake Vattern transformed their desire to build the ultimate four stroke race bike into an off-road racing legend.
Outstanding performance, low weight, and innovation characterised the machines to come from the company and over the next 25 years it won six Senior and three Junior World Enduro Championships and three World Motocross Championships.
Australians responded particularly enthusiastically to Husaberg’s core values, and was frequently the largest market for Husaberg during the last few model years.
Only a few of these spectacular high-performance machines remain on dealer floors, and still at a super-keen price, so the opportunity to grab a piece of history still exists if you are quick (locations and remaining models listed below).
For more information on Husaberg motorcycles please visit: http://husaberg.com.au/
Jeff Leisk – “At the time when we took over the distribution here in Australia, we invited then world champion Joel Smets out, back when the Thumper Nats was at its peak, which was probably about 17 years ago. I think the bike, at that time, was what everyone was looking for – a lightweight, innovative, four-stroke race machine, and the Thumper Nats was the perfect place to showcase it. Joel came out and put on and amazing display of riding at Dargle, and it always felt like we kicked off on the right foot that day. From that point on it always felt like we had a good strong following for the product. I can’t really put my finger on the popularity of the brand any better than just to say, Husaberg was providing exactly what the Australian market wanted.
“KTM’s ownership was probably the start of another era for the brand. It was always known for its performance, its light weight, its innovation, but it probably lacked the fit and finish and reliability that the likes of KTM had. But that all changed, and in particular when they launched the 70° engine concept – that was another milestone for the brand, and that particular bike really took it to another level. It was highly innovative, there was nothing else like it on the market, and again the Australian public loved it. We sold thousands of those bikes.
“Our dealers were extremely passionate. It wasn’t always smooth sailing. There were some challenges, particularly when the product was coming out of Sweden, and our dealer network stuck by us through thick and thin. And over time they proved themselves to be very loyal dealers that loved the brand and supported it, both by supporting their customers with the product, and us as distributors. Although there were some hard times with the brand, there were a lot of good times, particularly in the later years. So, to be a part of Husaberg in Australia these 17 years, it was a privilege, it was a really good journey.
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“Many of our owners are racers and I’m very grateful to the racers who helped make the brand a success in this country.
“As for the future, we are part of AHG, Australia’s largest automotive group. We are a highly respected, credible organisation, and with that backing, we fully intend on supporting the current owners, and obviously there are still going to be some future owners of Husaberg. We’ll support them 100% into the future, with spare parts, with warranty, and with backup.”
Where you can find the last remaining Husabergs in Australia:
FE250 – AJ’s Motorcycles, Bill’s Motorcycles, Bolton Motorcycles, KTM Newcastle, Moto Star, MPE, North West Motorcycles, Redline Motosport, Sutto’s Motorcycle Supply,
FE350 – AJ’s Motorcycles, Bill’s Motorcycles, Maryborough Motorcycles, Redline Motosports, Sutto’s Motorcycle Supply, Toowoomba Motorcycles,
FE450 – Action Motorcycles, AJ’s Motorcycles, All Star Motorcycles, Bill’s Motorcycles, Brisbane KTM, Canberra Motorcycle Centre, Dirt Bike Factory, Dubbo Motorcycles, Flinders Motorcycles, Future Sport Motorcycles, KTM Newcastle, Maryborough Motorcycles, North West Motorcycles, Redline Motosports, Sunset Cycles, Sutto’s Motorcycles Supply,
FE501 – AJ’s Motorcycles, All Star Motorcycles, Bill’s Motorcycles, Future Sport Motorcycles, Maryborough Motorcycles, North West Motorcycles, Redline Motosports, Sunset Cycles,
TE125 – All Star Motorcycles
TE250 – Bill’s Motorcycles, Highway Performance Bikes
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