In this piece we focus on the breakdown of road motorcycle sales across individual sub-categories such as Sports, LAMs, Adventure-Touring and so on.

Motorcycle Sales Data

Road Motorcycle Sales Figures

Australia – First Half 2018

While down 5.3 per cent road motorcycles remain the biggest component of the Australian market.

Motorcycle Brand Results

Honda continues to lead the overall Australian motorcycle market despite a 7.6 per cent decline in sales compared to the first half of 2017.

Yamaha improved their numbers by 2.6 per cent to close the gap to Honda but are still more than 1500 units shy of Big Red’s total volume.  Honda have 24.3 per cent of the overall market to Yamaha’s 21 per cent.

Kawasaki are also travelling quite well, 3.3 per cent up last year to stay well ahead of fourth placed Suzuki on combined sales across all sectors of the market. Kawasaki’s market share at 9.8 per cent while Suzuki holds 7.8 per cent of the market. These numbers include road, off-road, scooter and ATV sales.

Harley-Davidson is down 18.1 per cent to slip to fifth strongest brand overall.

KTM shed 5.9 per cent while ATV specialist Polaris is down 11.1 per cent.

BMW, BRP and Triumph are all pretty much equalling their 2017 sales figures for this halfway stage of the year.

Husqvarna had enjoyed a stellar first half of 2017 but that trend has not continued quite as impressively in 2018. Husky are down 12.5 per cent overall despite picking up more road volume.

Ducati are down 15.4 per cent however their sportsbike sales are still quite reasonable thus the decline is amongst other parts of their range.

Indian continues to progress from what been a low base to now start to sell in good numbers. 453 Indians found new homes so far in 2018 which is a good result in this market.

Aprilia and Moto Guzzi are starting to claw their way back up after a dramatic lull last year brought on by the change over period between distributors.

Road Bikes Top Ten Overall

Australia – First Half 2018

Supersport Motorcycle Sales Data

Australia – First Half 2018

While bikes such as the Ninja 400, CBR500R and CBR300R are put in this category by the manufacturer body, the FCAI, I don’t think these models are what we would generally represent as sportsbikes, thus we can realistically say that BMW’s S 1000 RR is currently Australia’s #1 selling ‘proper’ sportsbike.

Sport-Touring Motorcycle Sales Data

Australia – First Half 2018

Again, the YZF-R3A and Ninja 300 are not what we would classify as sports-touring machines, but this is the data…

Touring Motorcycle Sales Data

Harley’s big touring models are still largely doing okay while the BMW R 1200 RT is tiggling along nicely while Honda’s new Gold Wing found 80 new homes.

Australia – First Half 2018

Adventure-Touring Motorcycle Sales Data

Honda’s Africa Twin still tops the adventure-touring charts ahead of Suzuki’s DR650 stalwart while BMW’s big GS twins are rocking along nicely.

Australia – First Half 2018

LAMs Motorcycle Sales Data

Australia – First Half 2018

The top ten for the Learner Approved Motorcycles Category is a bit of a strange one as it also includes a few off-road bikes, while here we were trying to talk road bikes only, but we only can work with the data we have…

However, it can be somewhat of an interesting comparison between the numbers recorded by the most popular road and off-road motorcycles that are eligible for full road registration.

Cruiser Motorcycle Sales Data

Australia – First Half 2018

Harley predictably rule the cruiser roost but Kawasaki’s Vulcan S is selling extremely well as is Honda’s CMX500. Indian Scout sales are also up considerably.

Naked Motorcycle Sales Data

Australia – First Half 2018

The traditional naked favourites are headed by the bargain priced Honda CB125E.  Kawasaki’s Z900RS has made a strong debut with 246 sales.

Scooter Motorcycle Sales Data

Australia – First Half 2018