Motorcycle sales off to a slow start in 2014
Motorcycle sales were down 2.5 per cent in the first quarter of 2014, with sales in the off-road motorcycle and scooter segments taking a significant hit—9.4 and 16.3 per cent, respectively—compared to sales in the same period of 2013.
Road motorcycle sales; however, were strong, with 3.3 per cent more road bikes sold between January and March 2014, than in the same period in 2013. The 11,151 road motorcycle sales made up nearly 44 per cent of the total 25,383 new motorcycle, all-terrain vehicle (ATV) and scooter sales across Australia.
ATV sales also rose in the first quarter, with 4.4 per cent more ATV sold than in the first quarter of 2013.
Releasing the first quarter motorcycle sales figures, FCAI Chief Executive Tony Weber said Honda was the leading volume manufacturer with 4,716 units sold. Honda was followed by Yamaha with 4,322 units, Kawasaki with 2,882 units and Suzuki with 2,174.
“Honda also led the volume race in the road motorcycle market, selling 2,097 of the total 11,151 sold. Honda was followed closely by Harley-Davidson with 2,069 sales. Kawasaki came in third, selling 1,641,” Mr Weber said.
“The figures show that, in particular, KTM, BMW, Yamaha, Indian, Kymco, Aprilia and Moto Guzzi have seen significant growth in the road motorcycle market this year, compared to the first quarter of 2013.
“Looking at the off-road motorcycle market, Yamaha was the leading brand, selling 2,177 of the 7,429 off-road motorcycles sold between January and March. Yamaha was followed by Honda with 1,484 sales and KTM with 1,393.
“Polaris was the largest selling manufacturer in the ATV segment, selling 958 ATVs. Polaris was followed by Honda with 835 sales and Yamaha with 760. A total of 4,533 ATVs were sold across all brands.
“Piaggio led the sales race in the scooter market, selling 382 units. Vespa came in second with 337 sales and Honda came in in third with 300. A total of 2,270 scooters were sold across all brands.”
Sales Volume by Brand (all categories)
- Honda 4716 (-12.6%)
- Yamaha 4322 (+15.4%)
- Kawasaki 2882 (-10.7%)
- Suzuki 2174 (-26.8%)
- Harley-Davidson 2069 (+1.1%)
- KTM 1891 (+27.9%)
- Polaris 958 (+34.6%)
- Triumph 705 (-2.6%)
- BMW 700 (+42.9%)
- BRP 596 (+73.8%)
- CF Moto 551 (-11%)
- Ducati 466 (+18.6%)
- Husqvarna 458
- Piaggio 382 (-16.6%)
- Kymco 349 (+3.3%)
- Vespa 337 (+42.8%)
- Aprilia 303 (-2.9%)
Top Ten Selling Motorcycles (all categories)
- Kawasaki Ninja 300 – 791 (-31.7%)
- Honda CT110X – 698 (+53.7%)
- Honda CBR500R – 592 (+5822%)
- Yamaha YZ250F – 360 (+101%)
- Yamaha TT-R50 – 342 (+24.4%)
- Harley-Davidson FXSB -325 (New Model)
- Yamaha WR450F – 315 (+6.4%)
- Honda CRF50F – 253 (-29.3%)
- Yamaha XVS650 – 227 (-12.4%)
- Yamaha MT-09 – 226 (New Model)
Top Ten Selling Road Bikes
- Kawasaki Ninja 300 – 791 (-31.7%)
- Honda CT110X – 698 (+53.7%)
- Honda CBR500R – 592 (+5822%)
- Harley-Davidson FXSB -325 (New Model)
- Yamaha XVS650 – 227 (-12.4%)
- Yamaha MT-09 – 226 (New Model)
- KTM 390 Duke – 190 (New Model)
- Yamaha YZF-R15 – 178 (-4.3%)
- Honda CB125E – 170 (-55.1%)
- Kawasaki Ninja 650RL – 167 (-28.6%)
Top Ten Selling Sportsbikes
- Honda CBR500R – 592 (New Model)
- Honda CBR1000RR – 85 (-45.2%)
- Ducati 899 Panigale – 74 (New Model)
- Suzuki GSX-R1000 – 73 (-12%)
- Triumph Daytona 675 – 72 (+80%)
- Kawasaki Ninja ZX14 – 58 (+3.6%)
- Suzuki GSX-R750 – 54 (-1.8%)
- Ducati 1199 Panigale – 53 (-28.4%)
- Yamaha YZF-R1 – 50 (-28.6%)
- Hyosung GT650R – 49 (-54.2%)
Top Ten Selling Cruisers
- Harley-Davidson FXSB – 325 (New Model)
- Yamaha XVS650 – 227 (-12.4%)
- Harley-Davidson FXDB – 157 (-20.8%)
- Harley-Davidson FXDF – 140 (-35.2%)
- Harley-Davidson VRSCDX – 130 (-2.3%)
- Harley-Davidson FLSTF – 106 (-24.3%)
- Harley-Davidson FXDWG – 102 (-44%)
- Harley-Davidson XL883N – 100 (+26.6%)
- Harley-Davidson FXST – 96 (-50.3%)
- Yamaha XVS950CU – 89 (New Model)
Top Ten Selling Off-Road
- Yamaha YZ250F – 360 (+101.1%)
- Yamaha TT-R50 – 342 (+24.4%)
- Yamaha WR450F – 315 (+6.4%)
- Honda CRF50F – 253 (-29.3%)
- Kawasaki KLX110 – 221 (+67.4%)
- Yamaha YZ450F – 210 (+20%)
- Yamaha PW50 – 202 (+18.1%)
- Honda CRF110F – 196 (-33.3%)
- Kawasaki KX250F – 185 (-26.9%)
- Kawasaki KX450F – 172 (-6.5%)
