SWM to be distributed by Mojo Motorcycles
Iconic Italian motorcycle manufacturer SWM recently announced Mojo Motorcycles as their official Australian distributor when the brand was publicly launched at the Italian round of the Enduro World Championship.
The partnership between SWM and Mojo Motorcycles comes with a great deal of excitement as the two companies prepare to deliver enduro, adventure and road motorcycles to the Australian market.
Mojo Motorcycles Director, Michael Poynton is thrilled about the relaunch of SWM stating the model range will sit perfectly in the Australian market.
“SWM is a good fit for Mojo Motorcycles. We are a relatively young but progressive company and we see the relaunch of SWM bringing a certain amount of energy and excitement to the market.
“SWM’s blend of heritage and youthfulness backed by solid Italian design and styling will be a formidable combination and we want to share that with Australian motorcyclists. We’re confident the model range will fit the Australian market well and the fact we can offer SWM at affordable price points makes the brand strong right off the bat.” Poynton said.
The SWM line-up bound for Australia will hit the market at very competitive proposed price points which is sure to attract strong interest. Combine this with quality componentry such as Brembo brakes, Excel rims and Kayaba suspension on the enduro models, SWM offers a very attractive package.
“SWM CEO Ampelio Macchi was Chief Engineer at Husqvarna developing the bikes of motocross world champion Alessio Chiodi and enduro world champions Anders Erikson, Kari Tianen and Australia’s own Stefan Merriman. This only inspires confidence,” says Poynton.
Ampelio Macchi has been the driving force behind the SWM resurrection. The talented engineer who worked with iconic Italian brands Husqvarna, Aprilia and Cagiva secured the former Husqvarna factory in Briandronno, north of Milan and quickly set about arranging production.
“We have solid and ambitious goals stemming from a solid era in motorcycling.
“These are my bikes. I know them and I know the staff building them. I am proud and very confident with the future.” said Macchi.
The first shipment of SWM will arrive in Australia later this year. Prices are yet to be set while the exact model range will be revealed soon along with retail dealer appointments.
SWM History
SWM was established in 1971 by two friends and fellow off-road racers who built their own two-stroke motorcycles in Milan, Italy. SWM’s international debut was in Spain in 1971, during a race of the European Championship in which Pierluigi Rottigni finished second in the 125 class and Giuseppe Signorelli finished third in the 100 class. The company went on to produce a range of motorcycles until it ceased production in 1984.
In 2014 the former Husqvarna factory in Lombadia, Italy was purchased and SWM announced its return at the 72nd EICMA show in Milan. Driven by CEO and former engineer of Husqvarna, Aprilia and Cagiva, Ampellio Macchi, SWM is back in production with enduro, adventure and road motorcycles.
Quality without compromise is the guideline of SWM with the goal to manufacture technologically advanced but affordable motorcycles.
