Yamaha bLU cRU launches at Sunny Corner
Yamaha Motor Australia announces a new customer initiative called bLU cRU
bLU cRU brings all Yamaha’s blue and white world activities such as racing, training and events to life under one umbrella. Web and social media will spread the word with the aim to keep customers for life by creating and satisfying aspirational needs.
bLU cRU offers a unique experience for our customers covering all skill levels from recreational to the professional racer. Racing provides aspiration, but it’s the grassroots where Yamaha’s bLU cRU customers make their first steps into Blue and White World, and new riders are a major focus for the bLU cRU.
bLU cRU has already appeared as a logo on our factory team riders, as a group of new riders in YMA’s bLU xMAS campaign and at Sunny Corner trail ride in the shape of a truck destined to travel the country to bring the message.
bLU cRU is free to join – all you need is a Yamaha on or off-road sports bike – and goes live when the web and social media are turned on in due course.
YMA Director and GM Steven Cotterell
“We believe that building a bLU cRU community offers real value for our Blue and White World customers by offering a wide range of fun activities they can enjoy on their Yamahas. bLU cRU will maintain Yamaha’s strong position in the off road market segment, continue to grow road market share and reinforce the uniqueness of the tuning fork brand.”
